A SUPPORTED PROGRAMME FOR THE BEST NEW TALENT

We’re bringing the next generation of retail to London’s most iconic streets; giving independent brands the chance to launch in prime locations, and giving landlords a proven, hassle-free way to transform underused space.

Delivered in partnership with Westminster City Council, the programme turns vacant units into vibrant, high-quality stores, with end-to-end support - from strategy and fit-out to launch, marketing, and mentoring.

For brands, it’s a rare opportunity to access prime retail space with expert guidance, press exposure, and hands-on support from day one. 

For landlords and councils, it’s a proven model that drives footfall, boosts local vibrancy, attracts standout retailers, and delivers measurable impact – all fully managed.

Since launch, the project has seen strong public support, delivered 12 stores, generated over 60M in press reach, and attracted interest from more than 1,000 brands.

Applications are now re-open for the first time this year. Apply now to be part of the next phase or contact us to discuss opportunities.