Founders Aoife Byrne and Becky Jones have over 25 years of experience in creative strategy, project delivery, and destination creation. Having launched hundreds of stores globally before founding Someday, they built the business around a shared belief that independent retail deserved bigger opportunities. Today, with their growing team, they work with leading property owners to deliver projects that help transform the independent retail landscape, bringing fresh ideas and energy to the high street.

Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery, and destination creation. They first met at a retail agency, where they helped hundreds of brands to launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business "someday," they made it a reality four years later. Now, they help other aspiring entrepreneurs to put their "maybe somedays" into action.

Founders Aoife Byrne and Becky Jones have over 20 years of combined experience in creative strategy, project delivery, and destination creation. They first met at a retail agency, where they helped hundreds of brands to launch stores globally. After sharing a back-of-a-napkin ambition to launch their own business "someday," they made it a reality four years later. Now, they help other aspiring entrepreneurs to put their "maybe somedays" into action.

Portrait of Aoife Byrne, Co-Founder of Someday Studios

AOIFE BYRNE

An operations and delivery expert, Aoife has managed multi-million pound projects for some of the largest property owners in the UK. Highlights include leading strategy and curation for Pop Brixton, and transforming 100,000 sq ft of empty car park space into one of South London’s most loved destinations, Peckham Levels, which helped more than 500 local entrepreneurs to launch their business. Outside of work, you’ll find Aoife exploring new restaurants or planning her next adventure in the sun.

Portrait of Becky Jones, Co-Founder of Someday Studios

BECKY JONES

Becky is passionate about creating experiences that matter. She has developed engaging strategies and memorable destinations for global names such as Gucci, Netflix and TfL, and has helped hundreds of independents to find new audiences. Earlier in her career, she founded a not-for-profit program that launched concept stores for over 450 new brands across the UK. Outside of work, you’ll usually find Becky chasing the perfect wave or asking for surf trip tips.