A WORLD-FIRST WOMEN'S SPORTS STORE
Style of Our Own (SOOO) was the world's first concept store dedicated entirely to women's sport. Launched on Regent Street (right next to the Apple Store) across two floors, with a 3x3 football pitch, during the biggest summer of women's sport in history.
40+ female-led brands traded IRL for the first time. Whoopi Goldberg, Alex Scott, Billie Jean King, Lando Norris, the Lionesses and England Rugby all showed up. Mastercard backed it. Vogue, The Times and the FT covered it. 200+ events. 10+ million views. Women's sport belongs on the high street. SOOO proved it.
3500 sqft store delivered in just 5 weeks
200+ events across the summer
SMEs raised investment & secured stockists
70+ press hits across Vogue, FT, ABC News and more
“Bringing the Style of Our Own vision to life at 245 Regent Street was a whirlwind of (short-notice!) ambition, and we quite simply couldn't have done it without Someday Studios.
Their team were the backbone of our operational success, handling every twist and turn with remarkable grace, and redefined what it means to be "supportive." No challenge was too large or too small for them to tackle. Beyond just logistics, their helpful and proactive attitude made them feel like true collaborators who cared as much about our mission as we did.
For any brand looking to navigate the complexities of high-street retail, Someday Studios has set the gold standard in partnership.”
Doug Cook, Co-Founder, Style of Our Own
“To see my brand stocked in such a dynamic and meaningful space alongside so many other incredible small businesses is such a proud moment”
Natalie Ward, Founder, Latched
“Being involved in this project is a dream come true. We started this brand to change the game in women’s health and sport and this will take our mission to a whole new level”
Kelly Newton, Founder, Nixi Body
“I am so incredibly grateful to have been given the opportunity to be part of SOOO - who else can say they launched their brand on Regent Street!!”
Eloise Gueye, Founder, Elandr