KINDRED OF IRELAND’S LINEN ATELIER
Kindred of Ireland make beautifully modern Irish linen, rooted in founder Amy’s family story. We helped Amy and her husband Joel launch their first London store - a two-month pop-up in Mayfair that exceeded expectations on sales, footfall and impact.
The space uncovered a previously untapped modest fashion audience, bringing the brand into contact with a whole new customer base, and gave them the confidence to invest further in physical retail.
85% of sales from first-time customers
Strong local demand from Mayfair shoppers
Secured all-expenses-paid Korea pop-up
Proved the model for a permanent London store
“We couldn’t have pulled off our Mayfair pop-up without Someday Studios.
Nothing was ever too much trouble, and their expertise made this whole experience so smooth, and so fun.
It gave us the confidence to successfully open our first store within just a few weeks. And that store opened up the world for us.”
Amy Anderson, Founder, Kindred of Ireland
