BEAUTY PIE’S HOLIDAY PARTY
Beauty Pie is revolutionising the beauty industry: offering luxury products for accessible prices. In December 2024, we helped them to deliver their most ambitious in-person campaign to date: the Beauty Pie Holiday Party.
The two-week Mayfair popup showcased products typically only available online, and featured exclusive workshops, influencer collaborations, daily live sessions, and fragrance masterclasses.
Fit-out completed in just 3 days
Daily live events sold out within hours
Drove 10x more footfall to the street
“It’s rare to work with a team that goes above and beyond in such a thoughtful, detail-oriented way.
We truly felt that Someday were invested in our success, and that made all the difference. We couldn’t be happier with the results, and we’re excited about the possibility of working with Someday again in the future!”
Sophie Jenkins, Global VP & Marketing Director, Beauty Pie
