WHAT WE DO
From first-time pop-ups to full-scale brand flagships, we help turn bold retail ideas into standout destinations. Our portfolio spans fashion, beauty, food, and beyond—each project tailored to the brand and built to deliver lasting impact. Here’s a look at some of the stores, spaces, and stories we’ve helped bring to life.
WESTMINSTER - Revitalising some of London’s most famous streets
We’re working with Westminster City Council to put super prime stores into the hands of the very best entrepreneurs and creatives; an unprecedented opportunity to introduce new content to some of London’s biggest streets.
Our press launch saw coverage across every major news outlet, plus overwhelmingly positive public support on social media. Over 1000 brands applied to take part.
We have so far launched 7 new stores across Mayfair, with brands such as Beauty Pie, By Rotation and Love Cocoa. Most stores have been extended at the respective landlord’s request. Many more launches are in the pipeline.
“Someday have delivered outstanding results, securing exceptional press coverage & providing unparalleled support to every brand involved.”
— Nathan Vasey, Head of Economic Growth Economy and Skills
WESTMINSTER CITY COUNCIL
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To mark their fifth anniversary, By Rotation went big. The House of ByRo is the world’s biggest-ever fashion rental pop-up: a three-storey townhouse in Mayfair, filled with rentable designer pieces and a packed schedule of events.
The store’s success led to a 6-month extension, helped the brand close a new funding round, and secured standout press inc. a ‘How I Made It’ feature in The Sunday Times.
Named one of 2024’s best popups
Extended from 3 to 9 months
Secured new funding
Featured in WWD, Elle, Glamour, etc
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Kindred of Ireland crafts luxury Irish linen, blending heritage with modern craftsmanship. Founded by Amy Anderson, who rediscovered her family’s linen legacy through an old photo of her grandmother spinning yarn, the brand is now run from Northern Ireland by Amy and her husband Joel.
Their first London store on Brook Street was an instant success, attracting a new modest audience and surpassing expectations in sales and footfall.
85% of sales from first-time customers, with strong demand from Mayfair locals
Secured all-expenses-paid Korea pop-up in 2025
2-month pop-up proved the model for a permanent London store
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Beauty Pie is revolutionising the beauty industry with its ethos of luxury products at accessible prices. In December, we helped them to deliver their most ambitious in-person campaign to date: the Beauty Pie Holiday Party.
The Mayfair popup showcased the Gifting Collection and full product range (typically only available online), and featured exclusive workshops, influencer collaborations, and daily live sessions, including a fragrance masterclass with beauty journalist Alice du Parcq.
Fit-out completed in just 3 days
Daily live events, including a Q&A with founder Marcia Kilgore, selling out within hours
Drove 10x more footfall to the street during the campaign
The store’s success led to a 6-month extension, helped the brand close a new funding round, and secured standout press inc. a ‘How I Made It’ feature in The Sunday Times.
Named one of 2024’s best popups
Extended from 3 to 9 months
Secured new funding
Featured in WWD, Elle, Glamour, etc
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Founded by James Cadbury, the great-great-great-grandson of John Cadbury, Love Cocoa is a B Corp on a mission to modernise luxury chocolate using only the finest, fairest ingredients. With a 5-year lease secured through Meanwhile On, they’re bringing a new era of ethical chocolate to the West End.
A destination for chocolate lovers, the South Molton Street store opened almost 200 years to the day after James’s ancestor’s first shop. It features a hot chocolate bar, specialty coffee, and a “chocolate library” of artisan treats.
B Corp certified, committed to sustainability
5-year lease– with plans to expand across London
Significantly faster setup than the landlord’s average
Viral TikTok videos
